The Entrepreneurship and Small Business Certified Professional
certification assesses the following key skills and competencies:
Entrepreneurial Skills Understanding entrepreneurship and its role in the market. Opportunity identification and business innovation.
Business Model Creation Building and validating effective business models. Using tools like the Business Model Canvas to define value propositions, customer segments, and revenue streams.
Business Plan Development Crafting a comprehensive and executable business plan. Setting objectives, market strategies, and financial forecasts.
Business Strategy Establishing sustainable growth strategies. Strategic decision-making considering limited resources and competition.
Business Lifecycle Understanding the stages of a business: startup, growth, maturity, and possible decline. Adapting strategies based on the business phase.
Product Development Identifying opportunities to create products or services addressing customer needs. Validating and launching minimum viable products (MVPs).
Customer Profile Identification Segmenting and profiling ideal customers. Analyzing consumer behavior to tailor offerings.
Entrepreneurial Traits Resilience, proactivity, and leadership. Adaptability in dynamic environments.
Uncertainty Management Managing risks in uncertain environments. Flexibility and rapid adjustments.
Communication Skills Clear and effective communication with customers, partners, and investors. Presenting value propositions persuasively.
Sales Ability Negotiation and closing techniques. Building long-term customer relationships.
This certification evaluates a combination of strategic knowledge and practical application, making it ideal for entrepreneurs aiming to launch or scale businesses successfully.
